Econolease: Marketing Overhaul
In 2015 Econolease had an outdated website, zero social media presence, and a scattered brand. Unbuttoned Media helped unify the brand and bring Econolease into the digital age.
In 2015 Econolease Financial Services was working with a big agency in downtown Toronto. They were working on a new website, print marketing materials and tradeshow designs. After months they had not moved beyond the intake phase, even though tens of thousands of dollars had been spent. Econolease wanted a company that when asked to jump, responded with “how high?” We jumped in. After a short period of time, a fraction of big agency fees and no cumbersome bureaucracy, Unbuttoned Media provided Econolease with:
- Branding guide
- New website
- Social media presence on Facebook, Twitter, Instagram and LinkedIn
- Four Animation Videos
- Spotlight videos on past and current clients
- Refresh of marketing materials including sales sheets and business cards.
- New tradeshow booth with pull-up banners
About Econolease
Econolease Financial Services has been delivering financial solutions to thousands of foodservice businesses, mainly restaurants, in Canada and the United States for more than 30 years. Through leasing, renting, business loans and payment processing, they have worked with more than 3,000 restaurant owners, helping them chase their goals and fulfill their dreams.
Challenges and Objectives
Econolease had a brand that was splintered into subsidiaries without any proper strategy or guidelines in place of how each brand was to operate and interact. Employees were slapping low-resolution logos on sales sheets created in powerpoint. No piece of marketing looked like it was from the same company. They had social media channels that had not been updated in years. While their business was growing, nobody would have known it from their digital footprint.
Results
We started from the ground up. Unifying Econolease and its subsidiaries. We created a modern web design based on the new brand guidelines, creating standardized logos, colours, and messaging across the company and all its communications. Today, Econolease has had it’s best years to date. Their social media channels are vibrant and active with unique visual content including monthly videos putting the spotlight on their clients. Their website is clean and full of relevant information and dynamic content.Took their obsolete social media and tripled their follower count on Instagram and quatrupled their Facebook page following
Became industry experts writing more than 30 blogs that attracted the whos who of the restaurant industry to view and share them
Created over 50 videos that have been viewed more than 40k times
What They Said About Working With Us
Working with Unbuttoned Media has been a dream. We sourced and met with almost ten Toronto based marketing firms before we were introduced to Noah and Sam. They are quick, creative, reliable and really take the time to know and understand your business. Our marketing has evolved dramatically over the last three years and it’s in big thanks to them.
Unbuttoned Media has provided Econolease with a complete marketing and branding update. They created our new and improved websites (Econolease.com) launched our sister site (Vendorlender.ca), created a complete branding guide, social media execution, custom videos and animations, sell sheets, promotional items, tradeshow booth designs and much more. Every aspect of how Econolease reaches our end-users goes through Unbuttoned Media.
Yes, we have seen some immense growth with web leads. People are finding us more through online searches and social media. Our Spotlight Videos get shared in the food service and hospitality community and through that, referrals are generated. Reaching the millennials and gen z – the new generation of restaurant owners and operators is important as they use media differently than the generations before. Unbuttoned Media helps us ensure we are marketing to the correct demographic using the best methods possible.
Unbuttoned Media continues to demonstrate commitment, consistently going above and beyond. They are part of our Econolease family. We are so grateful for their handwork and dedication and couldn’t recommend their services more!
Carlie MorrisonDirector of Business Development
Future Plans
Today, Unbuttoned Media handles all marketing for Econolease. This includes website maintenance, monthly video production, periodic animation videos for social media, creation of partner-branded sales sheets for promotions, social media management and content creation, blog writing and development, and overall marketing strategy and coordinationIf your business is lacking professional marketing or could use a helping hand in supplementing your current marketing teams skills, we can help.
