When it comes to generating content that is meaningful for your business and makes an impact on consumers we know video should be a top priority. According to Think With Google, “50% of internet users look for videos related to a product or service before visiting a store.” With half of all consumers looking to be engaged through the video format it’s fair to say you should have a few options available! But just having a video is one thing. How can you make sure your videos are perfect for engagement? We have assembled a few best practices to help!
– Keep videos under two minutes. Attention spans are incredibly short. Keeping someone around for even two minutes can be a struggle sometimes. But from our experience two minutes is our most effective and efficient length.
– Create videos that offer useful information. There are many types of videos businesses can utilize: promotional, product demos, tutorials, and testimonials. According to Animoto, “4/5 consumers believe that demo videos are helpful.” So even if you believe your product or service is simple, it can’t hurt to have a short video explaining its function.”
– Engage people within the first three seconds. Depending on where you plan to share your video it might best to start your video with a stimulating visual instead of your logo. If you’re looking for engagement, the first three seconds are the most important because according to Facebook,“65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds.”
If you’re looking for help creating the perfect videos to engage consumers, get in touch with us today!