When it comes to generating content that is meaningful for your business and makes an impact on consumers we know video should be a top priority. According to Think With Google, “50% of internet users look for videos related to a product or service before visiting a store.” With half of all consumers looking to be engaged through the video format, it’s fair to say you should have a few options available! But just having a video is one thing. How can you make sure your videos are perfect for engagement? We have assembled a few best practices to help!
Keep videos under two minutes.
Attention spans are incredibly short. Keeping someone around for even two minutes can be a struggle sometimes. But from our experience, two minutes is our most effective and efficient length.
Create videos that offer useful information.
There are many types of videos businesses can utilize promotional, product demos, tutorials, and testimonials. According to Animoto, “4/5 consumers believe that demo videos are helpful.” So even if you believe your product or service is simple, it can’t hurt to have a short video explaining its function.”
Engage people within the first three seconds.
Depending on where you plan to share your video it might best to start your video with a stimulating visual instead of your logo. If you’re looking for engagement, the first three seconds are the most important because according to Facebook,“65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds.”