Your sales team is a crucial part of your business, but have you provided them with the right tools to actually make sales? A study by Invodo shows that “retailers introduction of video to their business has increased purchases by 40%!” This is a staggering figure. Product and service-related videos are quickly becoming an expectation of consumers when making a purchasing decision.
Shoppers are more informed than ever. With the internet offering a plethora of information about product and services and their competitors it’s vital to make sure you have an abundant amount of information available. But having information available is just one piece of the puzzle. The medium clearly plays a part. Video is the format that has the greatest impact. Sure, customers can read up on the information you make available, but according to Animoto “4x as many customers would rather watch a video about a product than read about it!“
So, we know consumers want to watch as opposed to reading, but what impact does video have on my bottom line? Adobe has found that “online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers!” Video is clearly important to your sales. The issue many businesses have with video is that it seems inaccessible or expensive. With bloated production costs, excessive shoot times, and then the eventual long turn-around video has only been accessible to large corporations.
Unbuttoned Media is changing that, bringing high quality video quickly and efficiently to the small business market. As a small business ourselves we know what it takes to operate on a tight budget. The whole mission of our company is to make video accessible to small businesses like us. Through years of digital video creation, we have mastered the techniques and work-flow to cut the fat from high production costs and time and give customers exactly what they need to make an impact with consumers.
It’s time to break the stigma around high-quality video. Let’s create some amazing video content for your business!
